But matching up millions of members is a major technological challenge as well as an emotional one.While some sites simply let users browse for dates, many now offer some kind of system, if only to make suggestions.A startup called Algorithmia has a new twist on online matchmaking.
General public attitudes towards online dating have become much more positive in recent years, and social networking sites are now playing a prominent role when it comes to navigating and documenting romantic relationships.
Although it lasted only an hour or two, the next day Nancy told her friends at work that she had met her future husband. “It’s weird, because I’m not usually like that.” The online dating industry is bigger than ever.
An estimated 40 million Americans are members of dating services offered over the Web or on mobile devices, and in China the number has grown to 140 million people.
If Algorithmia makes a fruitful match, a researcher is paid a fee for the algorithm’s use, and the matchmaker takes a small cut.
The site is currently in a private beta test with users including academics, students, and some businesses, but Oppenheimer says it already has some paying customers and should open to more users in a public test by the end of the year. So when you have a collection of algorithms, you essentially have a collection of problem-solving things,” says Oppenheimer, who previously worked on data-analysis features for the Excel team at Microsoft.